Rules of True

In this world
of resolute
black and white certainty

Truth is whatever
we say it to be 

Of course 
results may vary
day to day

but it's rare
that we can truly convey

the nuance required
to subtly alter perceptions

We gotta to do it
with greater clarity
to sell it properly

Attached conviction
still the best way 
to sell your version
of reality

Assuming of course

you dare to choose

to exist
in the real world